How to Partner with Influencers to Increase Sales of Canvas Art Prints
How to Partner with Influencers to Increase Sales of Canvas Art Prints
While influencer marketing was so renowned in 2016, it has only become much stronger this year. It is now one of the most popular strategies in terms of boosting one's brand and sales. For those who deal in canvas art prints, linking up with these influencers would be able to expand your market share and credibility that would further translate to increased sales. Here's how you can collaborate with them to enhance your sales of canvas art prints.
1. Find the Right Influencers
To begin with, find influencers who have a target audience within your market. When creating canvas art prints, search for home decor influencers, interior designers, or even lifestyle content specialists. These usually deal with making and enhancing their living spaces, making it the perfect target market for your products.
But, of course, when you choose an influencer, never forget these:
Audience demographics: Do audiences cut across your ideal consumer base?
Engagement rate: Do high follow counts matter? Absolutely, but an audience which is engaged matters more.
Content quality: Make sure the influencer's content fits well with your aesthetic and style when it comes to your canvas art prints.
2. Build Authentic Relationships
But reach out to the influencer when you're genuinely interested in their work. Engage with the influencer's content first, liking, commenting, and sharing their posts before pitching your proposal.
Be clear on what you are pitching for and what you're expecting in return when pitching. It could be trading canvas prints for a post or offering commissions on sales-just make sure the collaboration feels at least somewhat mutual.
3. Use Multiple Platforms
Many influencers master different platforms. Instagram and Pinterest are so very visual, which works great for showing off canvas art prints, but don't forget about YouTube or TikTok, where you can have influencers make video reviews or make behind-the-scenes videos of how they are styling the artwork in their homes.
By doing this, you cover a broader audience since you are allowing your brand to be exposed via different audience segments through the different platforms using influencers.
4. Offer Exclusive Voucher Codes or Affiliate Program
The first way you can inspire influencers and their fans is by offering exclusive discounts or forming an affiliate program. How it might work is through a system allowing those influencers the ability to distribute a unique, specific discount code to your audience, then easily trace and capture as those sales are made.
On the other hand, the affiliate programs also keep influencers active in promoting your canvas prints since they earn based on commission on each sale generated through their links.
5. Engage and Shareable Content
Most importantly, encourage these influencers to create meaningful content related to your fans. This can be a styled room tour by featuring your canvas prints or an unboxing video where you draw more attention to the quality of your artwork. Authenticity and personal approaches will likely resonate most with their audience, thus selling.
And do not forget to share and repurpose the content they have created. Reposting their Instagram stories, sharing their reviews on your website, or showcasing their content in your email newsletters extends the value of the partnership.
6. Track Results and Fine-Tune Strategy
Monitoring your influencer campaign's performance is a must. Use the tracking links, discount codes, and social media insights to measure if the collaboration is giving you the expected kind of impact. Based on the data, you can change your strategy regarding working with different influencers or adjusting the offer or even improving the content style used.
Influencer partnerships can help you increase the sales of your canvas prints by reaching more people, building trust with target customers, and displaying your products in as many natural settings as possible. But with a right influencer, development of real relationships, and creation of real value for the influencer and its audience, you can guarantee the success of the partnership and make it perform well.
Blog: How to Partner with Influencers to Increase Sales of Canvas Art Prints
